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Goldwell Elumen Play Semi-Permanent 120ml - Red

308712

£9.90ex VAT £18.00
(£11.88 incl. VAT)
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Order within for estimated delivery on Friday 13th December

PRESS PLAY TO START. Semi-permanent color. Maximum versatility.

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Product information

EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
A different direct dye system with stunningly different result.

Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. 

Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*

Provides outstanding color shine and brilliance.

Boosts the health of the hair to make the hair look like it’s glowing. 

8 out of 10 stylists perceive an improved hair structure.

83% rate the shine better than a leading competitor.

How to use

  1. Mix, apply & time:
  • Mix Elumen Play hair color in any color mixing bowl.
  • Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.
  • Process for 30min without heat or 20min with heat
  1. Rinse, shampoo, care.
  • When it’s time, rinse completely without emulsifying.
  • Follow with Elumen shampoo.

Finish with your favourite Elumen conditioner.

HD MAX Technology

A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).