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Direct Dye
Elumen is Goldwell’s high-performance, professional direct dye system for clients who want bold, lasting colour which repairs and protects the hair. Free from oxidative agents and ammonia, it’s a standout choice for exceptional creative colour work.
The professional-grade direct dye range is ideal for intense colour, brilliant shine and superior longevity. Thanks to Goldwell’s patented technology, colour pigments are physically drawn deep into the hair shaft without the need for developer, enhancing colour retention and shine. With this technology, the Elumen hair colour line offers up to 76% more colour intensity compared to oxidative permanent hair colours.
Available in a wide range of intermixable shades, Elumen hair dyes offer complete creative control, from vivid brights to rich jewel tones. Buy Goldwell direct dye online here at Capital Hair & Beauty, an official UK stockist of Goldwell hair colour. Enjoy free delivery on orders over our threshold (ex. VAT) or Click & Collect at your nearest store in as little as one hour’s time.
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