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A.S.P

There are delivery restrictions applied to A.S.P products. Use the postcode checker on the product page to see if we can deliver to your area.


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A.S.P is the expert, professional haircare brand trusted by stylists. With an extensive range of hair colour, highlighting systems, colour removal, shampoos and conditioners, and styling treatments, A.S.P products help hair stylists achieve high-impact results across permanent colour, blonding, colour correction and haircare.

From the Infiniti/Elixir permanent hair colour range, featuring GPS-TECnology for enhanced colour placement, to the Vitaplex bond protection system, ASP has been embraced by salons across the globe. Explore the A.S.P collection at Capital Hair & Beauty and discover a colour-led brand built around modern salon techniques and performance-led formulations.

Why Choose A.S.P?

A.S.P’s expert haircare is built around a simple philosophy: innovate, inspire and create for the professional hairdresser. The brand combines advanced colour science with a strong commitment to education, ensuring stylists have both the tools and the knowledge to achieve exceptional results in the salon.

  • Education-first: S.P places professional education at its core, helping stylists build confidence with colour systems, techniques and new technologies.
  • Innovation-led formulas: From GPS-TEC colour placement technology to DATEM PLUS®, A.S.P products are developed using the latest advances in hair science.
  • Responsible formulation: With more than 90% naturally derived ingredients and a focus on sustainability, A.S.P continues to reduce its environmental footprint while delivering professional results.
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The A.S.P Collection

The A.S.P range covers every stage of the colour journey, from permanent hair colour and lightening to toning, care and creative finishing products designed for modern salon services.

Permanent Colour

Discover A.S.P’s defining permanent hair colour systems, including Elixir/INFINITI®, delivering vibrant, long-lasting results, flawless white coverage and advanced pigment technology.

Semi-Permanent Colour

Explore semi-permanent hair colour ranges, including Gloss Shotz and Colour Dynamics, ideal for refreshing faded tones, creative colours or adding high-shine gloss between services.

Developers

A.S.P developers are formulated to work seamlessly with A.S.P hair colour and bleach, ensuring predictable lift, smooth, easy mixing and dependable colour development.

Toners

Neutralise warmth or refine blonde shades with A.S.P toners, designed to create cool, warm or metallic tones on pre-lightened hair with ultra-low ammonia formulas.

Lighteners

Professional A.S.P lighteners and bleach powders support a wide range of blonding techniques, with gentle formulations to protect the hair’s condition.

Styling

Complete your look with professional A.S.P styling products, including high-performance heat protection sprays, volume boosters and moulding cremes.

Hair Repair

Restore and protect compromised hair with A.S.P’s innovative 3-step hair repair system, Vitaplex. A library of treatments to protect, reconstruct and preserve bonds, as well as shampoos, conditioners and leave-ins.

Texture

A.S.P’s Perfect Curl, Affirm and Gentle Wave texture products allow stylists to create movement, definition and structure, supporting modern styling techniques and versatile looks.

Care

Maintain colour longevity and hair health with A.S.P shampoos, conditioners, treatments and oils developed to complement professional colour services.

Colour Additives

Complement your colour services with A.S.P’s range of colour additives and accessories, designed to support healthy hair condition before, during and after colour.

Bestselling A.S.P Products at Capital Hair & Beauty

A.S.P has built a reputation among colourists for advanced colour technology and practical, reliable salon performance. These bestselling products are a great place to start your Affinage journey.

A.S.P Elixir/INFINITI® Intelligent Colour System

One of A.S.P’s most recognised colour systems, Elixir/INFINITI® is designed to deliver vibrant, long-lasting colour with reliable coverage and shine.

  • GPS-TECnology for targeted pigment placement
  • Flawless 100% white hair coverage
  • Ultra-low ammonia formula from just 0.2%
  • Shea Butter and Argan Oil to nourish and enhance shine
  • Advanced anti-fade technology with UV filters for longer-lasting colour
  • Over 90% naturally derived ingredients from sustainable sources

A.S.P Crème Developer

Designed to work seamlessly with A.S.P hair colour systems, A.S.P Crème Developer ensures smooth mixing, consistent lift and dependable colour development.

  • Smooth crème formula for easy mixing and controlled application
  • Supports accurate colour development when used with A.S.P colour systems
  • Helps deliver consistent, long-lasting colour results
  • Available in multiple strengths for a wide range of colour services

A.S.P Elixir Toner

Perfect for refining blonde services, A.S.P Elixir Toners create soft cool or warm tones on pre-lightened hair while helping neutralise unwanted warmth.

  • Designed specifically for pre-lightened hair
  • Ultra-low ammonia formula
  • Neutralises brassiness and enhances tonal depth
  • Fully intermixable shades for customised toning
  • Ideal for creating cool blondes, warm finishes or metallic effects

FAQ

Are A.S.P products suitable for professional salon use?

Absolutely. A.S.P is a professional hairdressing brand developed specifically for salon environments. Its ranges include permanent hair dyes, toners, developers, bleach and haircare products used by stylists worldwide for colour services and hair maintenance.

Are A.S.P products vegan and cruelty-free?

A.S.P products follow the brand’s ‘DNA’ philosophy: Defend Nature Always. Their products are cruelty-free and vegan-friendly, prioritising naturally derived ingredients and reducing environmental impact where possible.

Do A.S.P products contain parabens or sulphates?

Parabens and sulphates have been all but removed from A.S.P products. Because ingredient profiles vary across the range, it’s always recommended to review the ingredient list for the most accurate information.

Loyalty Scheme

Collect stamps to earn free products!

The A.S.P Loyalty Club is their way of rewarding you, simply for using their professional colour on your clients.

How it works:

  • Peel the Loyalty Stamp from each ELIXIR or PURETONE tube.
  • Add it to your card.
  • Submit you card to your A.S.P wholesaler to receive your FREE product.

How do I get my A.S.P Loyalty Card? Simply just ask you A.S.P wholesaler and they’ll be able to give one straight to you!

How To Use A.S.P Elixir Regular

How To Use A.S.P Elixir Toner

How To Use A.S.P PureTone

A.S.P Hair Carnival at Marbella