There are delivery restrictions applied to A.S.P products. Use the postcode checker on the product page to see if we can deliver to your area.
A.S.P Expert Haircare's extensive range of colours, highlighting systems, colour removal, shampoos, conditioners, styling products, and permanent waves, has been embraced by salons and consumers across the globe, and is testament to Affinage Professional's commitment to the hairdressing industry.
A.S.P Expert Haircare is a family-owned, independent british brand. Their goal is to inspire passion and creativity in salon professionals through superior product innovation and education.
What began as a single line of professional hair colour has blossomed into one of the most dynamic and forward-thinking brands in global haircare. A.S.P has become synonymous with innovation, creativity, and performance. From advanced permanent colours and cutting-edge fashion shades to transformative care and styling ranges.
As an education-led brand, A.S.P invest in hands-on training, technical support and trend-driven inspiration to keep you ahead of the curve. With A.S.P, you’re not just choosing exceptional products, you’re choosing a lifetime of support, innovation, high quality and affordability.
Experience ELIXIR, the incredible range of over 140 permanent colours, toners, colour additives and colour highlighting with up to 100% grey coverage. Its ultra-low ammonia formula, powered by GPS -TECnology™, delivers exceptional coverage and long-lasting results with unrivalled condition and shine without compromise.
System Blonde is a complete professional blonding collection designed to give you total creative control, from powerful lighteners with advanced conditioning technology to targeted toning and aftercare that protect the integrity of the hair. Whether you are lifting, refining or maintaining, the range works seamlessly together to deliver cleaner, brighter, healthier blondes with confidence at every stage of the service.
Kitoko haircare combines the power of nourishing botanical extracts with advanced technology to create a complete hair and scalp wellness experience. Powered by high-performance actives that target all hair health concerns, each regime restores balance, strength and vitality while truly indulging the senses.
Crafted with over 92% naturally derived ingredients, Kitoko delivers visible, transformative results with formulas designed for minimal environmental impact.
Yes, A.S.P Expert Haircare is proud to be a strictly professional brand. With hairdressers at the forefront of every product they make. Every product is intentionally created for professional use and made for hair professionals, BY hair professionals.
ELIXIR Professional Colour stands out thanks to its GPS‑TECnology™, which delivers colour molecules deep into the cortex for intense, long‑lasting results with dramatically reduced cuticle damage. With over 90% naturally derived ingredients, ultra‑low ammonia, and nourishing oils for exceptional shine, it provides a kinder yet more powerful colour experience.
Yes, VITAPLEX is their biomimetic system that replaces & rebuilds the natural structure of hair. VITAPLEX can be used in a colour service, lightening service, or as its own treatment and works as a fantastic service booster. VITAPLEX also comes with its own range of aftercare products to maintain the effects of your VITAPLEX treatment at home.
Every ASP product is vegan friendly and never tested on animals
Collect stamps to earn free products!
The A.S.P Loyalty Club is their way of rewarding you, simply for using their professional colour on your clients.
How it works:
How do I get my A.S.P Loyalty Card? Simply just ask you A.S.P wholesaler and they’ll be able to give one straight to you!
Monday to Friday 9am – 5pm
Email: Stay up to date with the latest news, offers and ideas.
Text: Be alerted when we have a VAT Free sale or exclusive promotions.
Post: Receive our bi-monthly mailer full of offers and new products.
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.
CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.
By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21st May 2018.
When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.
We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.
Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.
We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.
We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.
This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.
Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.
To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.
You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
