Level up your styling game with the NEW ghd Chronos Max – Wide Plate HD Motion-Responsive™ Styler
We know that your tools aren’t just part of your kit – they’re an extension of your craft. When you are juggling a busy schedule of back-to-back clients, speed and quality matter more than ever. This is why, we are excited to introduce the NEW ghd Chronos Max, the ultimate straightener, designed to take your styling to the next level, especially for long, thick, or curly hair.
Think of it as your new secret weapon for fast flawless styling that won’t compromise hair health. This new member of the Chronos family combines 85% larger close-edge plates₇ with ghd's HD motion-responsive™ technology, perfect for taking larger sections, styling with speed and precision. Now you can achieve up 3X straighter hair₉, with perfect results from root to tip, in one stroke for the ultimate professional finish, fast₁.
ghd’s HD motion-responsive™ technology means this styler works with you, adapting to your hand movements to maintain the optimal styling temperature of 185 °C. Whether you are smoothing out 4C curls or taming thick, unruly hair, the Chronos Max keeps heat evenly distributed for consistent, long lasting results without extreme heat damage. The best part? That flawless finish lasts up to 24 hours₂, giving your clients long lasting styles they’ll love.
Whether you’re working at a shoot, a wedding, or offering home services, the Chronos Max gives you salon-level control and finish with unbeatable efficiency. The Chronos Max provides up to 90% more shine₃, 2.5X less frizz₄ and up to 2X more breakage protection₆, giving you the opportunity to deliver the wow - factor time and time again.
The new Chronos Max is more than just a straightener, it’s a time saver, a hair saver, and a must-have for every professional looking to create high-definition styles without compromising on hair health.
₁ Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses
₂ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd Chronos max gave 24-hour lasting style
₃ Technical test in a lab on brunette hair, measured vs. naturally dried hair
₄ Technical test in a lab on frizzy hair, vs naturally dried hair
₅ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a ""Strength Reduction""). Extreme heat damage is a Strength Reduction of more than 0.005
Freya has long been catching our attention here at Capital Hair & Beauty, from her amazing in-store product hauls to her perfect pin curl reels and bouncy blowdry creations, we simply can’t get enough!
From nods to vintage styles to embracing natural textures, here’s a rundown of some of our favourite hair and beauty moments from the 2025 Academy Awards!
The Grammys are always a spectacle, and as usual, the red carpet didn’t disappoint. This year, there were standout hair and beauty looks that had us all talking. From icy blues to gothic glamour, here are the top 10 beauty moments we loved!
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
privacy policy. We treat all your personal information as fully
confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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