Menu
![](/Images/Adverts/The-Capital-Cut-2000x544px.jpg)
Valentine's Day marketing tips
Valentine’s Day is perfect to liven up the generally quiet month of February, boost sales and entice new clients. Read on to discover the best way to a hair or beauty client’s heart.![The perfect Valentine's gift...](/Images/Blogs/valmarketing1.jpg)
Celebrate all month:
Clients can get in a bit of a post-Christmas funk, so Valentine’s Day is a good way to encourage them back into your salon and looking forward to spring. Make the most of the occasion by creating a ‘month of love'. On 1st February, decorate your salon, begin your special offers and promote what's happening on your website and social media. Don’t forget to dress your windows too and use this free advertising space to promote your special offers, packages, gift cards and retail products. Create a romantic ambience with the use of candles, flowers and music.
![Valentine's shop front](/Images/Blogs/valshopfront.jpg)
Retail Therapy:
Take advantage of one of the hottest retail events of the year! Decorate your salon to suit your brand, whether it’s full-on red, pink and love hearts, sophisticated Hollywood glamour or subtle romantic vacation-styled decorations. Have fun with it! Make your retail products attention-grabbing by decorating your displays and include promotional signs stating you stock "perfect Valentine’s gifts". Target men with phrases such as “guys don’t stress - get her a Valentine’s gift she’ll really love” and for women to get their other half “date ready”. In all your marketing materials, make sure to use language to attract those who want to spoil their Valentine and make them feel fantastic. Put together gift bags of romantic-themed retail products, such as lip balms and hand creams and make the packaging look attractive and special.
![Valentine's hair](/Images/Blogs/valhair1.jpg)
Gift Cards:
These are always appealing to clients as they are an easy way to spoil a special person while giving them a choice of treatments. They are also upfront payment for you and can introduce a new client to your salon. Keep a stack in clear view where you take payment and make sure to advertise them as a great gift idea on your website, social media and salon windows. Create an incentive for clients to introduce their significant other to the salon via gift card by rewarding the buyer with an enhanced treatment in return.
Packages:
Getting your loved one pampered is a lovely gift to show how much you care. Create Valentine’s packages by grouping together treatments that focus either on the client’s appearance or on relaxation. As people like to look their best for Valentine’s Day, create a makeover package to include treatments such as spray tans, gel polish, make-up and hair styling. Also consider creating couples packages so that they can indulge together, but don't forget the singletons! Not everyone is loved up or a fan of Valentine’s Day so create some packages with a focus on ‘me time’ so single clients can be pampered too, perhaps with a friend.
![Valentine's nails](/Images/Blogs/valnails1.jpg)
Social Media:
Start promoting your special offers and packages from 1st February. Use #Valentines and #ValentinesDay in your posts, as well as hashtagging your salon name and location. Make sure to promote your salon gift cards and retail items but vary social media posts so it isn’t just constant selling. Post content with Valentine’s appeal, such as hair or beauty looks from classic rom-coms, tips on how to look your best on the day and Valentine’s trivia. Share your Valentine's hair or beauty creations on social media throughout on the month to tempt clients.
![Valentine's eyes](/Images/Blogs/valeyes1.jpg)
Share the Love:
Why not use Valentine’s to show your clients some appreciation? Send all clients on your database an e-card to say Happy Valentine’s Day, thank them for their business and promote what’s going on in your salon in February. For your most loyal clients, consider offering added extras to their treatment for February appointments, such as a free style with their haircut. To go the extra mile, you could treat clients to chocolates and glass of fizz during your ‘month of love’, but buy them now to avoid paying Valentine’s prices.
![Valentine's marketing](/Images/Blogs/valmarketing2.jpg)
Partner Up:
Teaming up with local business for a raffle or giveaway is a win-win situation for both parties. This way you can offer a bigger prize and piggy-back on each other’s client base. Consider what kind of business also serves your clients, such as a florist, jewellers or restaurant, or if you don’t offer the same services, perhaps a local hairdresser or beauty salon. Exchange and display each other’s business cards and flyers for the perfect marketing partnership.
![Valentine's hair 2](/Images/Blogs/valhair2.jpg)
For more inspo, check out our Valentine's Pinterest board.
Imagery via Pinterest.
Freelance Focus
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Top trending
Delivery
Collection
Please login to your account to check stock in your local store.
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
4 FOR 3
MORE OPTIONS
OFFER
Delivery
Collection
Please login to your account to check stock in your local store.
2 FOR £28
View Details
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
Delivery
Collection
Please login to your account to check stock in your local store.
OFFER
VEGAN
Delivery
Collection
Please login to your account to check stock in your local store.
MULTI BUY
Back to Posts
Tags
- acne
- advice
- allergies
- apps
- autumn
- awards
- balayage
- blonde
- braids
- bridal
- brows
- business
- capital & me
- career
- celebrities
- christmas
- chrome
- clean
- color wow
- covid-19
- curls
- facial
- fanola
- festival
- festive
- finance
- freelance
- gellux
- halloween
- indola
- inspiration
- k18
- lashes
- loreal
- loyalty
- make up
- marketing
- mens
- mental health
- microblading
- nail art
- nails
- new years
- nioxin
- nxt
- olaplex
- opi
- party
- pedicure
- ponytail
- products
- professional
- professionals
- pulp riot
- redken
- reopening
- retail
- reviews
- revlon
- salon
- salon finance
- salon furniture
- salon management
- salon owner
- salon refit
- salon services
- salon system
- schwarzkopf
- self care
- self-care
- self-employed
- skills
- skincare
- skincare regime
- skincare steps
- social
- social media
- spa
- spring
- step by step
- style
- styling
- stylist
- summer
- sun damage
- suncream
- sustainable
- tanning
- the manicure company
- tigi
- tiktok
- time to improve
- tips
- toner
- toning
- top knot
- training
- treatment
- trends
- tutorial
- updo
- valentines
- veganuary
- wahl
- waxing
- wella
- wellbeing
- winter
Latest Posts
- Y3K: Your gateway to the future of hair and beauty!
- Embrace the goodness of clean beauty with Bonacure!
- Festival Hair Styles
- Tenniscore: The Tennis Trend Taking Over This Summer 2024
- Top 3 Wedding Hair Trends 2024
- The Nation's Pre-Holiday and Beauty Spending Revealed
- Beautiful Hair Moments From The MET Gala
- The K18 ingredients you need for your cleanest hair yet!
- A Week In My Shoes - Yovanka Loria
- Is K18 a Protein?
Related Posts
Y3K: Your gateway to the future of hair and beauty!
Picture yourself entering a modern salon where fashion and technology combine, and the idea of beauty is reimagined. Welcome to Y3K, a revolutionary trend shaping the future of hair and beauty. Y3K combines futuristic metallic looks and cyber-chic styles with advanced technology, inspired by the year 3000.
Embrace the goodness of clean beauty with Bonacure!
Get beautiful, healthy-looking hair without compromise with Clean Beauty by Bonacure, from Schwarzkopf Professional.
Clean Beauty by Bonacure celebrates simplicity in a world clouded by choice, with advanced formulas free from unnecessary ingredients, liberating hair from its dependence on sulphates and other chemicals.
Festival Hair Styles
Certain styles that we see every festival season never go out of fashion. And let's be honest, even if your clients aren't going to a festival, playing is still fun!
Tenniscore: The Tennis Trend Taking Over This Summer 2024
The elegance of classic tennis attire inspires the #tenniscore trend. Think preppy polo tops and crisp cottons, to quintessential tennis whites. The sporty nails trend has inspired people to play with their fashion and accessories,
Top 3 Wedding Hair Trends 2024
Summer’s here and your bridal clients are getting ready for their big day! Check out some of our favourite bridal styles for summer 2024.
The Nation's Pre-Holiday and Beauty Spending Revealed
Our new study reveals how much Brits spend on their pre-holiday treatments, and how far in advance we start to prepare for our trips away.
Beautiful Hair Moments From The MET Gala
The Met Gala is the Oscars of fashion, but you can’t make a fashion statement without the glam team. Check out the key hair trends we saw on the red carpet, and why they’re going to be perfect for clients who are looking for bridal glam or festival inspiration.
The K18 ingredients you need for your cleanest hair yet!
Has your client ever asked you abour ingredients in the products that you use on them?
Have you found yourself scanning the back of the packaging and googling the names and feeling a little lost?
You're not alone. Ingredient labels are complex when it comes to haircare and contain an array of unfamilar natural chemical and biological ingredients with confusing names. We are here to give you the tools you need to translate and explain to your clients what is in the products that you use on them in the salon and which K18 products can help you achieve the cleanest hair yet!