Wella Professionals have launched the new EIMI styling range, driven by the inspiration of diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity.
Individual style seekers can pick from styling essentials whether they want wild texture, dazzling shine, a volume boost or a smooth and sleek finish, there is a product suited for all needs.
Wella Professionals Global Director for Styling, Eugene Souleiman fully supports the range and commented: ‘‘With the new EIMI range, you can bring out everyone’s individual style by creating the hairstyle that they want to express themselves with. I consider myself an EIMI person – expressionist, visual creative and ready to make a statement with my style.’’
The new EIMI collection has three NEW products:
Dry Me dry shampoo which is the ideal product for creating head turning volume and matte texture. Just spritz evenly through dry hair for an instant revamp.
Sugar Lift adds grippy but shiny texture and definition without overloading the hair or making it heavy. It ideally works best when applied to wet or damp hair before blow-drying.
Perfect Me is a styling lotion that smooths, defines, adds shine, protects from heat, tames the frizz and creates deliciously smooth hair, just apply to hair as a last step after styling. This wonder product also features skin and hair care technologies for a repairing effect.
Other products include:
Thermal Image is the perfect product to protect hair whilst using heated equipment and help create a smooth and silky finish.
Glam Mist is a light shine mist that protects against humidity once applied to dry hair.
Shimmer Delight is a glossy finishing spray, adding that touch of shimmer with frizz fighting properties.
Pearl Styler is used to create stand out lift and texture when applied to dry hair.
Grip Cream creates a distinctive style when applied to dry hair.
Texture Touch is malleable matte clay that provides a loose and flexible hold.
In addition, all the EIMI mousses now contain intelligent Care & Protect complex that improves wet compatibility. This helps detangle hair and give a boost of shine and texture, as well as a moisturising effect.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
If your clients are seeking a radiant blonde free of stubborn warm tones, it’s time to implement a personalised maintenance routine. The milk_shake silver shine and milk_shake icy blond are the toner ranges designed to revive your desired blonde shade and amplify your hair's natural shine.
Start Your Day the Right Way! With make my day, your client’s hair care routine becomes more than just another habit, it’s a moment of indulgence. Make their hair care routine a treat with milk_shake make my day!
Looking for high-performance haircare that's vegan-friendly? Meet milk_shake Flower Power, the first 100% vegan range from milk_shake! Designed with plant-based ingredients, this collection delivers luxurious care while keeping colour-treated hair vibrant, nourished, and protected. Plus, it has an irresistible floral scent that your clients will love!
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CHB may change this policy by updating this page. You should check this
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When you shop on this site or in one of our stores, personal information such as your name, email
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Other information we collect
We may collect technical information regarding the type of electronic
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Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
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Personal data is stored on secure servers, separate to the website server.
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We may also share certain data including email addresses (if you are opted
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We require this information to provide you with a service (processing
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This data will be processed when your order is picked, packed and
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Any user specific browsing data will be retained for 26 months after you
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This policy was last updated on 23rd May 2018
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