Make the most of your social media during lockdown
Hair journalist Charisse Kenion talks to two hair and beauty pros about how they utilise social media to stay connected with clients during lockdown and how it can drive sales.
Samantha Cusick, founder of Samantha Cusick, London and queen of the balayage, shares her top 3 tips to social success.
1. It’s vital that we remain connected and engaged with our clients. Make sure you use social to keep them up to date on when you can reopen, changes that you are making to improve safety, to the client journey, etc.
2. Help your clients learn how to maintain their hair at home during this lockdown. Tell them about your favourite products on your social channels, and if you have an online shop and are able to safely ship products out you can use your channels to drive sales.
3. Continue to share your amazing work on your Instagram account; this will keep your clients inspired and excited to come back and see you for their post-lockdown appointment. Remind them why you’re the hairdresser for them!
Follow Samantha and the team @samanthacusicklondon over on Instagram.
For nail technician and makeup artist Tabby Casto, it’s all about combining her favourite apps with social media!
1. Utilise online booking systems such as Treatwell, who have built-in marketing tools to help you email all of your clients in one go, making it easy to keep in touch.
2. Jump on Instagram Live and create fun social collaborations with other nail techs or hair and beauty pros. This is great content that will keep clients engaged, especially when it comes to topics such as treatment after-care, for instance. Be sure to let clients know what time and day you’re going to go live so they can tune in and ask questions!
3. Creating fun online content also shows your clients that you will be more than ready when they come back. Try doing the odd giveaway to keep them interested. This also offers a chance for you to promote the brands and products that you market in your salon or treatment room.
4. If you’re upgrading your skills during lockdown put them to use! Make the most of apps such as Canva, Pics Art, Unfold and other content creation apps to create fun social posts and newsletters. Jumprope is a fantastic app to create online tutorials and step by steps which you can then export to all of your social media platforms.
5. Don’t be afraid to send your clients a direct message (DM) on Facebook or Instagram – just to see how they are doing. While social media is great for selling, sometimes a simple text can have a major impact in ensuring that a client comes back to you.
Freelance Focus, is a one stop resource for anyone working as a freelancer or thinking of going freelance in the hair & beauty industry, which includes a FREE downloadable guide filled with advice, useful insights, experiences and tips (from experienced freelancers) to help you understand the steps needed to make the right choices for you.
Pricing is probably one of the most talked-about issues when it comes to reopening post-lockdown. It’s so easy to feel anxious about how your clients might accept a price increase.
After a stop-start year of turbulence and disappointment for many of those within the retail, hospitality and hair and beauty sectors, the government’s roadmap out of lockdown offers light at the end of the tunnel for many businesses.
The wait is nearly over! Hopefully come 12th April hairdressers and nail salons across the country will be allowed to reopen. Read journalist Charisse Kenion’s guide to reopening to make sure you’re more than ready.
With lockdown still without a specified end, we spoke to L’Oréal Professionnel Education Manager Nicola Chamberlain about how to make the most of your days and make sure your ready for reopening.
After the announcement of a third national lockdown in England to help control the spread of Coronavirus, Chancellor Rishi Sunak, also announced urgent support for retail, hospitality and leisure sectors, including beauty businesses.
Beauty writer Charisse Kenion offers advice to ensure you and your salon are doing everything possible to reduce the risk now we are entering the 3 tier system.
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