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Order within
for estimated delivery on
Wednesday 9th September
Wella Professionals Pure Perfection is an ammonia-free permanent colour delivering neutral, natural-looking colour results and up to 100% grey coverage.
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Description
With Supercharged Metal Purifier. This permanent colour is clinically proven to reduce signs of damage*: +55% shine, +45% smoothness and +42% nourished hair. Dermatologically tested on sensitive skin. Free from ammonia, mineral oils and perfume. Vegan.
*vs untreated hair, based on an expert panel clinical study.
Key Features
Up to 100% grey coverage.
Formulated with Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.
Carefully selected range of 30 shades with a neutral colour direction for natural, true-to-tone results.
Gentle vegan colour service.
0% ammonia
No fragrances
No mineral oil
No PPD/PTD¹
No silicones
¹ Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.
Mixing recommendation
Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60g Pure Perfection + 60g Welloxon Perfect.
6% Welloxon Perfect: for grey coverage and up to 1 level of lift. 9% Welloxon Perfect: for up to 2 levels of lift. 12% Welloxon Perfect: for up to 3 levels of lift.
To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent colour.
Alternatively, mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.
How to apply
Wear suitable gloves and apply to dry hair.
Grey coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required.
Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5cm, perform a mid-band application for best results. Apply the mid-band 1cm away from the roots first; once complete, apply directly to the roots and develop for 30 to 40 minutes.
Full-head colour
Apply the colouring mixture immediately from roots to ends.
When lightening:
Step 1: Apply the colouring mixture to lengths and ends only, leaving approximately 2cm free from the scalp. Develop for 20 minutes.
Step 2: Apply the mixture to the roots and develop for 30 to 40 minutes.
Development time
Develop the colour without heat for 30 to 40 minutes, or with heat for 15 to 20 minutes.
After treatment
After the development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.
Warning
Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past. For professional use only. Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform allergy alert test 48 hours before use. Keep out of reach of children.
Ingredients are subject to change - please check packaging prior to use.
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Privacy Statement
This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and
protects any information that you provide when using the
capitalhairandbeauty.co.uk website or otherwise provide CHB with your
personal information.
CHB is committed to protecting your privacy. If we ask you to provide
certain information by which you can be identified when using the website,
you can be assured that it will only be used in accordance with this
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confidential and do not pass your information on to third parties without
consent unless legally required to do so.
By providing us with your personal information, you agree and consent to
its transfer, processing, use and disclosure as outlined in this privacy
policy. This policy does not apply to data you place on any publicly
accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this
page from time to time to ensure you are happy with the changes. This
policy is effective from 21st May 2018.
What personal data will be processed?
When you shop on this site or in one of our stores, personal information such as your name, email
address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used
to connect your computer to the internet are collected by us. This data
enables us to process and fulfil your order or transaction. We also ask for your mobile
number, which helps us (and courier companies working on our behalf) to
contact you if there’s a problem with your order.
Other information we collect
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
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PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
How will we process data?
Personal data collected is used in the processing and delivering of orders.
Names, email addresses, mobile numbers, postal addresses and business type
may also be used to send you marketing communications (if you have opted in
to receive them). You can opt out of these at any time by visiting ‘my
preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our
website is performing on a variety of electronic devices and internet
browsers.
We also use this data for remarketing in conjunction with Google, which
allows us to display adverts to you on third party websites after you have
visited our website. To opt out of this please visit Google’s ad settings.
Who will process data?
Personal data is stored on secure servers, separate to the website server.
We may share this information with third party service providers employed
by us to perform functions on our behalf, such as courier companies
delivering orders, mailing companies sending postal mail, email service
providers sending emails and texts (SMS) and payment service providers
processing payments. PayPal transactions are subject to the PayPal privacy
policy.
We may also share certain data including email addresses (if you are opted
in to receive emails from us) with third party social media platforms in
order to show you targeted ads when you visit them. Third parties such as
Google use cookies to store browsing behaviour data, which enables us to
use their remarketing services. Please refer to our cookie policy for more
information.
Why are we processing data?
We require this information to provide you with a service (processing
orders), it also helps us to ensure that content on our sites is presented
in the best way for you and the electronic device used to access the
content. To send you information regarding our products or services (if
requested by you), protect you and us against fraud and to notify you about
changes to our service.
When will data be processed?
This data will be processed when your order is picked, packed and
dispatched by our distribution centre, or if you enter a competition or
free prize draw. It will also be used every time we send a marketing
communication, if you have opted in and the communication is deemed by us
to be relevant to you.
Any user specific browsing data will be retained for 26 months after you
last visited our site, after which time it will be deleted.
Unsubscribing from marketing communications
To unsubscribe from marketing communications please visit the ‘my account’
section of your online account and select ‘my details and preferences’. You
can then change your opt in preferences for email, text and post.
Alternatively simply click on the unsubscribe links that are sent out with
each email/text or get in contact with us.
Right to access your data
You have the right to request a copy of the data we hold about you, or to
have your data erased in certain circumstances. Please contact us if you’d
like to request this. Please note that depending on your interactions with
us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
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