Pureology began with a bold mission: to develop the ultimate professional hair caretailored specifically for colour-treated hair. As a trailblazer in vegan and sulphate-free formulas, Pureology combines exceptional colour protection with high-performance results. Whether you're hydrating dry strands with the popular Hydrate collection or repairing damage with the award-winning Strength Cure range, Pureology offers a solution without compromise.
Pureology has been 100% vegan since its inception in 2001. Pureology do not use any animal-derived ingredients or by-products in any of their formulas.
Pureology shampoos are formulated with their patented ZeroSulfate® technology, using natural, plant-derived cleansers (from coconut, corn, and sugar) that deliver a rich, luxurious lather while keeping your colour pristine and your hair hydrated.
The Antifade Complex® is Pureology's patented blend of antioxidants and full-spectrum UVA/UVB sunscreens. Infused into every single product, it acts as a protective shield to defend your hair colour against environmental aggressors like sun, pollution, and water.
All Pureology hair care products are formulated without parabens and mineral oils making them incredibly gentle on both your scalp and hair.
Pureology formulas are highly concentrated. You only need to use a small amount.
Tip: The flower bud on the top of the bottle is the exact size of the recommended amount of shampoo you need to use per wash.
To use: Ensure your hair is wet thoroughly before applying. Emulsify the shampoo in your hands first, then massage it into your scalp. Adding more water, not more product, will activate the rich, sulfate-free lather. One standard bottle can last up to 80 washes!
While Pureology is engineered to provide the ultimate colour protection, its high quality, sulfate-free, and nutrient-rich formulas will deeply nourish, strengthen, and hydrate natural (non-coloured) hair as well.
Because Pureology is 100% sulfate-free and formulated without harsh mineral oils or
parabens, it is highly recommended and safe for use on high-quality human hair
extensions (always avoid applying heavy conditioners directly to the extension bonds).
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.
CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.
By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21st May 2018.
When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.
We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.
Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.
We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.
We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.
This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.
Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.
To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.
You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
