Color Wow is a female-owned, family-led haircare brand trusted by professionals worldwide. Known for breakthrough, hair-maxing innovations that optimise hair quality, Color Wow products tackle common hair concerns with high-performance solutions, from frizz and dullness to thinning and colour fade.
Every formula is expertly crafted without ingredients that compromise colour vibrancy or hair health, making it ideal for all hair types, especially colour-treated hair. Discover a full collection of styling essentials and haircare treatments, designed to deliver glossy, manageable, salon-worthy results.
With built-in heat protectant across most of the range (excluding Dream Filter, Root Cover Up and Youth Juice) and as the winners of over 170 beauty awards, Color Wow makes it easy to deliver never-before-possible, transformative results for your clients in the salon or at home.
Color Wow stands out for its science-led approach to haircare, with each formula developed in-house and backed by real results. Banning over 70 common ingredients found in hair products that can dull, darken or distort colour, it’s a trusted choice for colour-treated hair.
Their formulas are intentionally designed to benefit all types of hair, whether frizzy, fine, curly, dry or damaged. The range includes salon favourites like Dream Coat for long-lasting humidity protection and glass-like shine, and Dream Filter, a pre-shampoo treatment that removes dulling mineral build-up.
With over 170 industry awards, Color Wow is a brand that professionals can trust, whether you’re behind the salon chair or working with clients at home.
From award-winning treatments to everyday essentials, the Color Wow collection delivers pro-level results for all hair types, with colour-safe, sulphate-free formulas that support shine, strength and manageability.
Color Wow shampoos and conditioners are colour-safe, sulphate-free and ultra-gentle, helping to preserve tone and shine. The bestselling Color Security Shampoo is residue-free and suitable for all hair types, while paired conditioners hydrate and protect without weighing the hair down.
Treat damaged, dry or frizzy hair with Color Wow’s high-performance treatments. From Dream Cocktail kale and coconut-infused leave-ins to iconic smoothing sprays, each formula targets specific hair concerns while maintaining colour vibrancy and boosting long-term health.
Take hairstyles even further with Color Wow’s standout styling products, including Dream Coat Supernatural Spray, Pop & Lock, Style on Steroids and Raise the Root. Lightweight, high-impact and with heat protection built in, these solutions add volume, control frizz and create long-lasting, photo-ready finishes.
Formulated with Color Wow’s proprietary Profaxil-18 Complex™, Curl Wow is a dedicated curly hair care range that enhances hydration, smoothness and curl definition. Ideal for waves, curls and coils, it’s sulphate-free, weightless and colour-safe.
Cover greys, refresh colour or disguise regrowth with Color Wow’s bestselling Root Cover Up. This mineral powder blends seamlessly, stays put between washes and comes in a wide range of natural-looking shades.
Perfect for kit bags or client touch-ups, Color Wow’s travel-size products make it easy for your clients to maintain flawless hair between appointments or on the move.
Color Wow is behind some of the most innovative, award-winning formulas in professional haircare. Whether you’re smoothing, strengthening or protecting, here are some of the brand’s most-loved products, trusted by salons and stylists worldwide.
This cult anti-frizz spray transforms the hair’s texture, creating a sleek, glossy finish that lasts through multiple washes.
A luxurious leave-in conditioner packed with marine botanicals and Color Wow’s proprietary Baolyzed Amino Complex™ to renew hair elasticity.
A clean, sulphate-free shampoo that rinses completely for the healthiest hair and scalp.
Color Wow products are for all hair types, including fragile and chemically treated hair. All products in the range are exceptionally safe for colour-treated hair because Color Wow has identified over 70 ingredients that cause brassiness, dulling and darkening of the hair and banned them from all formulas.
Color Wow products are formulated to promote optimal hair health for coloured, thinning, curly, coarse, frizzy, oily, dry, or fragile hair. Their sulphate-free formulas help hydrate, strengthen and treat damaged hair to reduce frizz, increase shine, and make styling easy.
Color Wow builds heat protection into every styling and treatment product to help you maintain silky, supple and super glossy, healthy-looking hair without even thinking about it.
Recommended use of Color Wow Dreamcoat Supernatural Spray is every 3-4 shampoos. Dreamcoat should be applied to freshly washed and towel dried hair after using any other styling or treatment products and before blow-drying. Spray the hair liberally to saturate. To activate Dream Coat’s unique humidity-blocking power, blow-dry while using tension. Silky, glossy, frizz-proofing effects will last for up to 3 washes before your next application.
Discover the go-to products hairstylist Chris Appleton uses to combat frizz and humidity, and explore the best anti-humidity products on the market.
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This privacy policy sets out how Capital Hair and Beauty Ltd (CHB) uses and protects any information that you provide when using the capitalhairandbeauty.co.uk website or otherwise provide CHB with your personal information.
CHB is committed to protecting your privacy. If we ask you to provide certain information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy policy. We treat all your personal information as fully confidential and do not pass your information on to third parties without consent unless legally required to do so.
By providing us with your personal information, you agree and consent to its transfer, processing, use and disclosure as outlined in this privacy policy. This policy does not apply to data you place on any publicly accessible page. For example, when you submit a product review.
CHB may change this policy by updating this page. You should check this page from time to time to ensure you are happy with the changes. This policy is effective from 21st May 2018.
When you shop on this site or in one of our stores, personal information such as your name, email address, phone number, invoice/delivery addresses, type of business and, where applicable the IP address used to connect your computer to the internet are collected by us. This data enables us to process and fulfil your order or transaction. We also ask for your mobile number, which helps us (and courier companies working on our behalf) to contact you if there’s a problem with your order.
We may collect technical information regarding the type of electronic
device used, such as the make and model, operating system, internet browser
and also which pages of the site are visited and for how long. This is
statistical data about our users' browsing behaviour and does not identify
you personally. Debit/credit card details are entered on secure pages
hosted by our payment service providers, whether this be Secure Trading or
PayPal, this data is stored securely on their servers, we do not have
access to this. Where card details are given for payment processing over the phone, we do not record or store these details.
We also use CCTV in our stores for the security of our employees and customers.
Personal data collected is used in the processing and delivering of orders. Names, email addresses, mobile numbers, postal addresses and business type may also be used to send you marketing communications (if you have opted in to receive them). You can opt out of these at any time by visiting ‘my preferences’ in your online account.
Browsing behaviour data is collected and analysed to see how well our website is performing on a variety of electronic devices and internet browsers.
We also use this data for remarketing in conjunction with Google, which allows us to display adverts to you on third party websites after you have visited our website. To opt out of this please visit Google’s ad settings.
Personal data is stored on secure servers, separate to the website server. We may share this information with third party service providers employed by us to perform functions on our behalf, such as courier companies delivering orders, mailing companies sending postal mail, email service providers sending emails and texts (SMS) and payment service providers processing payments. PayPal transactions are subject to the PayPal privacy policy.
We may also share certain data including email addresses (if you are opted in to receive emails from us) with third party social media platforms in order to show you targeted ads when you visit them. Third parties such as Google use cookies to store browsing behaviour data, which enables us to use their remarketing services. Please refer to our cookie policy for more information.
We require this information to provide you with a service (processing orders), it also helps us to ensure that content on our sites is presented in the best way for you and the electronic device used to access the content. To send you information regarding our products or services (if requested by you), protect you and us against fraud and to notify you about changes to our service.
This data will be processed when your order is picked, packed and dispatched by our distribution centre, or if you enter a competition or free prize draw. It will also be used every time we send a marketing communication, if you have opted in and the communication is deemed by us to be relevant to you.
Any user specific browsing data will be retained for 26 months after you last visited our site, after which time it will be deleted.
To unsubscribe from marketing communications please visit the ‘my account’ section of your online account and select ‘my details and preferences’. You can then change your opt in preferences for email, text and post. Alternatively simply click on the unsubscribe links that are sent out with each email/text or get in contact with us.
You have the right to request a copy of the data we hold about you, or to have your data erased in certain circumstances. Please contact us if you’d like to request this. Please note that depending on your interactions with us, some data may need to be retained due to legal requirements.
This policy was last updated on 23rd May 2018
