L'Oréal Serie Expert Skip to main content

Designed by pros for pros with our most expert scientists and hair artists, working hand in hand in every part of the world.
Together, they tested and selected the top performing technologies to deliver the best technical performance for every service - colour, balayage, lightening...


We have streamlined the Serie Expert range to keep only the best of the best, resulting in a professional range that offers an exclusive level of performance, protected by patents.