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Digital Marketing Manager - Brighton

Digital Marketing Manager

Head Office - Outskirts of Brighton (BN1 8AP)

37.5 hours per week

£38,000.00 - £40,000.00

We’re the UK and Ireland’s largest independent wholesaler and trusted supplier to professionals in the hair and beauty industry.  With 59 stores throughout UK and Ireland and an ecommerce website, we work with leading industry brands such as Olaplex, L’Oréal, Redken, Schwarzkopf, OPI, Sienna X, Babyliss and many more, making us a one stop shop for professionals in the industry.

We also offer staff hybrid working, a range of health & well-being /social activities, a discretionary bonus scheme and discounts on all our fabulous products!

Role profile

We are seeking a Digital Marketing Manager with strong social media and CRM experience to join our busy and friendly team at our head office on the outskirts of Brighton. Working alongside the Marketing Manager and external agencies to devise and develop the digital marketing strategy for the Company, you will need to be a creative thinker with an excellent understanding of digital concepts and best practices.

This hands on, creative role will work closely with the marketing, buying & e-Commerce team, creating & implementing the digital marketing strategy, executing marketing plans, and launching new products for leading industry brands. 

This role will also be responsible for being the owner of our CRM strategy, implementing trigger-based emails and SMS using the CRM system Emarsys.

We are looking for a self-motivated individual with a passion for hair & beauty and a love for social media and everything digital.

This is a great opportunity to take ownership and develop the company’s social media strategy, explore new ideas and create engaging, shareable and valuable content for our audiences.  

Job Scope:

  • Work with the Marketing Manager to create profitable digital acquisition and retention campaigns and take responsibility for executing these strategies, aligning internal marketing & e-commerce teams.
  • Manage a Digital Marketing Executive, ensuring they are creating relevant/shareable content across social media – particularly Instagram, TikTok and Facebook.
  • Working in partnership with an external agency and e-commerce team to develop SEO strategies and PPC campaigns
  • Excellent knowledge of Facebook Ads Manager, setting up targeted paid social campaigns and creating strategies to improve the ROI of these campaigns
  • Creation of social media plans which are relevant for our customer base.
  • Manage monthly digital marketing budgets (set by Marketing Manager) according to marketing objectives and ROI targets.
  • Help develop CRM and manage on a day to day basis in order to aid meeting marketing objectives and drive profit.
  • Devise and manage automated email workflows, reporting and making recommendations on the customer journey.
  • Reporting using relevant tools, including Google Analytics reporting and Google Data Studio to monitor trends, interpret data and create reports
  • Keep up to date and monitor industry and digital trends.
  • Conduct weekly analysis reporting on performance creating reports

 

To be successful in the role you will have:

  • Degree or professional diploma in Marketing or Business.
  • At least 5 years’ experience in digital marketing.
  • Website content management – good understanding of UX and content.
  • Excellent experience setting up targeted paid Facebook and Instagram campaigns and ensuring correct tracking is in place (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and follower of trends on social media.
  • Good working knowledge of Adobe design programs Photoshop/Indesign & Illustrator and basic video editing skills are desirable but not essential.
  • Previously managed direct reports.
  • Proficient in email marketing & email marketing automation software and CRM (ideally Emarsys, but not essential).
  • Experience using web analytics tools and digital marketing performance metrics. Google Analytics user (2 years+).
  • Experience managing SEO and PPC campaigns, with a good understanding of data feed management.
  • A background within an ecommerce environment is preferable.
  • Good understanding of SEO fundamentals.

Benefits include:

  • Hybrid working
  • Health/well-being and social activities
  • Discretionary bonus scheme
  • Discount on all hair & beauty products

 

We thank you for your interest in working for Capital Hair & Beauty and for taking the time to apply today.

Due to the high interest our roles receive, we are unable to respond to everyone individually and therefore only short-listed candidates will be contacted. 

Capital processes Job Applicant’s data within the principles of the General Data Protection Regulation (GDPR)

For the recruitment of this role the Company is not basing decisions on automated decision making.