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Mother's Day in your salon

With Mother’s Day right around the corner, now is the perfect time to put together your Mother’s Day packages, display gift-worthy retail products and promote what’s going on in your salon.

How to launch a social media savvy salon

Learn how Jennifer Linton and Jaye MacDonald, Co-Directors at Linton & Mac, have built their salon's social media presence.

The best of 2016

If you’re thinking about a salon revamp for 2017, read on…

Christmas marketing tips for your salon

T’is the season to be selling! Read our marketing tips to promote your salon during the festive frenzy.

How to keep clients coming back

Follow our tips to stand out from the crowd and keep your clients coming back for more.

The do's and dont's of social media

Social media is great for building a better relationship with your clients. However, it’s still important to be aware of how social media can have both positive, and negative effects.

Father's Day marketing ideas for your salon

Read our guide to help your salon have ‘the daddy’ of all Father’s Days by reaching a new market, promoting your treatments for men and turning gift sales into regular clients.

How to sell more retail products

Studies show that your client retention can increase up to 30% every time you sell that client a retail item. Read our guide on how to make your salon a one-stop-shop for the services and products your clients love.

How to sell more salon gift cards

Retailing your own gift cards has two main benefits – Upfront, guaranteed payment and a new client through your door. Read our guide to increase your profits and client satisfaction.

How to make the most of social media

Never underestimate the formidable power of social media; it provides a fantastic platform to engage with clients and attract new ones. Follow our top 10 tips for social media success.

The importance of a good consultation

Consultations are not only a legal requirement before treatment, but also an opportunity to discover what your client wants, along with possible contraindications, and achieve the perfect end result.

How to deal with client complaints

Follow our top 10 tips on how to turn a disgruntled client into a happy one.

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