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New beauty rules

For some time now, Korea has been a major beauty influencer, and Japan has been the leader when it comes to the glossy hair market, but Brazil is catching up with both of them, as more and more of your clients will soon be influenced by Brazilian beauty.

The man who makes the stars beautiful joins Macadamia

Celebrity and editorial hair stylist Giannandrea has one mission – to make women beautiful. Now he has joined forces with top hair care brand Macadamia as its International Creative Director.