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Bold & Beautiful

After months of substandard DIY efforts and excessive length, your clients are no doubt buzzing to get back to blonde. We spoke to some of our faves to find out their bold blonde predictions for SS21.

Where to start
For industry award-winner Anne Veck, the consultation is key, whether it’s for a new or existing blonde client. “With many clients returning to the salon with large regrowth and most likely wanting to return immediately to their blonde looks you want to ensure you get it right,” says Anne. “Discuss with your client exactly what they want; how blonde do they want to go? Are they willing to change the shape of their hair? It’s also important to know their full hair history so you’ll need to go as far back as the length of their hair, around three years if it’s passed their shoulders.”

Blushing Blondes
This summer is all about celebrating blondes and embracing something new. For Darrel Starkey of Taylor’s Hair Studio, that means the Blushing Blonde. “Following on from the Rose Gold trend of the past few years, we’re moving the trend on and taking inspiration from a pink diamond and pastel palette – think pretty and creative,” says Darrel. Tim Scott-Wright says summer is all about his globally blonde trend, where a stunning rose gold is added to natural red hair, resulting in a beautiful pink hue. And it’s a trend that’s catching on. “The pink wash sits over the copper gold base, achieving a beautiful rose gold,” explains Tim, but this gorgeous tone isn’t just for redheads. You can expect blushing blondes to be highly requested in the salon or with your mobile clients.

Low maintenance and lived-in blondes
At Lily’s Hair Salon in Norfolk, owner Alice Harvey says it’s all about sandy blonde shades and giving low maintenance options this summer. “Keeping things low maintenance with a rooted blonde blending into much brighter freehand highlights is a great alternative for clients who simply want to enhance their natural shade. Freehand highlights are a perfect technique to build lighter ends while maintaining dimension; I love the Goldwell Elumen toning range for that perfect multi-dimensional blonde,” shares Alice.

For Goldwell Master Colourist Safy Burton, it’s about building on the natural blonde shades that clients embraced during 2020. “It’s time to make the most of the lived-in look which means cooling down all the brighter shades and adding warmth elsewhere, with shades such as honey blonde,” says Safy.

Dylan McConnachie, of Dylan McConnachie Hair agrees, saying it’s all about enhancing the clients’ natural hair colour. This also means they can leave longer periods of time in between colour appointments. Dylan explains: “As we move towards Summer, clients will be opting for that beautiful, relaxed, lived-in blonde – sun- kissed and beachy: it’s all about that golden hour effect.

Instead of a bold and heavy change, the colour choice will enhance the client’s natural colour and complement their complexion and natural texture.”

Take care
With all blondes, it’s important to leave the hair as healthy as possible, and even when you’re creating the most beautiful blondes possible, it could go to waste if you don’t educate your clients on aftercare. Thankfully, says OSMO ambassador and salon owner Becky Sutherland, caring for blonde hair has never been easier.

“It’s important to recommend purple shampoos and masks to your newly blonde clients. I love OSMO’s Super Silver No Yellow Shampoo as it’s perfect for ensuring blondes stay brighter for longer in-between visits and they only need to use it once or twice a week to keep yellow at bay,” says Becky.

Check out our special offers on bleach and developers in-store and online until 31st August at