Spotlight on: The Manicure CompanyThe nail industry is full of major players that we have all come to love, admire and respect, but there's a new kid on the block that's definitely gaining more momentum. Since 2016, The Manicure Company has set out to give nail techs a new, innovative option. Here we talk with creative director, Eoin Cotter, about what's next for the brand.
SO, THREE MEN AND SOME NAIL POLISH - WHERE DOES THIS STORY BEGIN, AND WHO DID IT START WITH?
We've all come from a professional nail business background, having worked in different and relevant roles, from manufacturing to sales and marketing. From time to time we would cross paths and we soon discovered that each of us had similar ideas about creating a brand. Over many conversations discussing our ideas we took the plunge and decided to create The Manicure Company. I've worked specifically in the manufacturing and design of professional nail products since 2011. It's my passion and I adore creating new collections and products.
WHAT'S BEEN THE MAIN DIFFERENCE IN MOVING FROM WORKING FOR A BRAND, TO BEING AT THE STEERING WHEEL OF YOUR OWN BRAND?
For me specifically, it's been very much the same, however, I now have more control and freedom to create the products that I feel are right for the brand. It's a great feeling having that creative control.
WHAT'S THE PLAN FOR THE BRAND OVER THE NEXT FIVE YEARS?
A major goal for us during the first two years has been about creating a network of distribution in Ireland and in the UK. We are in the process of achieving this goal now with our new exclusive partnership with Capital in the UK, so at this point in time we are focused on ensuring our delivery within these two markets is seamless. Looking ahead to the next five years, we would love to see strong growth in the Irish and UK market and possibly expansion into other European countries.
WHAT'S BEEN YOUR BIGGEST BRAND HIGHLIGHT SO FAR?
Honestly, it's achieving this exclusive deal with Capital in the UK. Capital has always been very supportive of The Manicure Company and in what we are creating and offering. Being available in all Capital stores in the UK is just amazing. We're thrilled, excited, nervous - every emotion possible really.
AND WHAT'S BEEN THE BIGGEST CHALLENGE SO FAR?
The rate of our growth over the past two years and handling the demands this puts on production! However, it's a challenge we are only too happy to engage with. We're blown away by the support and reaction to the range; it's fantastic.
Originally published in the Capital Winter Magazine 2017