Introducing the OPI x XBOX Spring Collection!
INSPIRED BY THE FANTASTICAL AND COLORFUL GAMING WORLD OF XBOX
This Spring, OPI will be traveling into the virtual world with XBOX in a collaboration that brings to life the colour palette of gaming.
With +100 MILLION MONTHLY USERS and RANKED #4 COOLEST BRAND AMONG GEN-Z, XBOX is the biggest and most beloved gaming platform in the world.
Gen Z are the generation born between 1997-2012. OPI has partnered with Xbox to reach this younger generation through the world of gaming. The gaming CATEGORY IS 3X LARGER THAN THE MOVIE AND MUSIC INDUSTRY COMBINED AND THE XBOX BRAND IS ONE OF THE BIGGEST MOST BELOVED BRANDS IN THE WORLD
Beauty brands are altering the way they reach consumers. There are 1.4 billion gamers worldwide - Gaming is the Best Social Media Platform for Brands to Reach Gen Z.
OPI also wants to connect with Mobile mums. 57% of mums play games with their children weekly. This is why XBOX have created exclusive content connected to 2 of the most popular games, HALO and FORZA.
Use the skin tone guide when consulting with your customers and help them pick there perfect on trend colour that suits their skin tone. This will help engage your customers in the NEW collection and help them make the important decision of what colour should I have this week?
12 spring forward hues inspired by the colourful world of XBOX–four mesmerizing shimmers that take colour to the next level, and eight crème finishes that are on trend and on target.
Just like you can unlock achievements in a game, wearing this shade unlocks a world of lilac.
LEVEL UP YOUR NAILS
Next, grab your controller (your brush!) and level up. Try Capitals exclusive Nail art Cherry Blossom.
Apply one coat of GEL COLOR Stay Classic or Stay Strong Base Coat. Cure for 30 seconds in the OPI LED Light.
Apply GEL COLOR Can’t CTRL Me in a diagonal swipe starting from the top corner and extending to the tip of the nail. Cure for 30 seconds in the OPI LED Light. Repeat for coverage.
Use a detail brush and GEL COLOR N00berry to create thin branch lines. Flash cure for 5 seconds in the OPI LED Light to hold the design in place.
Use a dotting tool and GEL COLOR Racing for Pinks to create dots of various sizes along the branches. Flash cure for 5 seconds in the OPI LED Light to hold the design in place.
Repeat step 4 with GEL COLOR Heart & Con-soul and Pixel Dust. Cure for 30 seconds in the OPI LED Light.
Finish – Apply one coat of GEL COLOR Stay Shiny Top Coat. Cure for 30 seconds in the OPI LED. Light. Cleanse with an
EXPERT TOUCH Nail Wipe and N.A.S. 99 Cleansing Solution. Apply PRO SPA Nail & Cuticle Oil and massage into cuticles.